Grand Hotel Principe di Piemonte
Viareggio, Toscana, Italy · Virtuoso · 2026 benefits
The historic and prestigious luxury Grand Hotel Principe di Piemonte, overlooking the promenade of Viareggio, was built in the early 1920s and has recently undergone redevelopment by internationally renowned architects. The Grand Hotel Principe di Piemonte emits a soul reminiscent of the Belle Époque, where intellectuals and celebrities used to gather in the roaring 20s. It’s now embellished with modern nuances after a careful and extensive renovation. The hotel, located in Viareggio, in the Tuscan Riviera, is the gateway to Portofino & Cinque Terre and a short drive to glamorous Forte dei Marmi, offering a range of activities from high-end shopping to exclusive beach clubs and restaurants.…
Designed during the 1920s, the Grand Hotel Principe di Piemonte captures that of the era glamour yet offers all of the modern amenities imaginable. Indulge in the rooftop terrace with its stylish relax pool, experience the best gourmet cuisine at the 2 Michelin star Il Piccolo Principe located in the veranda on the ground floor. Not to mention a prime location on the shopper’s paradise of the promenade at Viareggio.
What you get booking it through us (2026 benefits)
- Upgrade on arrival, subject to availability
- Daily breakfast for up to two guests per bedroom, served in the restaurant (already included in property rates)
- $100 USD equivalent Resort or Hotel credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
- Early check-in / Late check-out, subject to availability
These are the Virtuoso benefits on file for this property, on top of the hotel's own best flexible rate — not a discount and not a package. How the benefit stack compares to booking direct.
In the know
Ready to be pampered like a celebrity? Book the Presidential Suite by Stefano Ricci. Coloured glass, hand carved carrara marble, coffered ceilings, a Tuscan art collection and a spectacular sea view.
The property, in facts
| Where | Piazza Giacomo Puccini 1, Viareggio, Toscana, Italy |
|---|---|
| Category | Beach Resort |
| Property type | Hotel or Resort |
| Rooms | 80 |
| Room types | 13 |
| Nearest airport | Galileo Galilei (PSA) · 15 miles |
| Advisor programme | Virtuoso |
| Style | Sophisticated |
| Known for | Beach, Landmarks, Local Immersion |
Rooms and suites
- Presidential Suite Front Sea View — The Presidential Suite overlooks the sea and the promenade of Viareggio. It has a surface area up to 140 m² (1507 sq. ft.) and it features two bedrooms,…
- Panorama Penthouse Front Sea View — The Panorama Penthouse is 115 sqm (1238 sq ft) on the 5th floor, the top floor of the hotel, featuring a spectacular view of the sea from the Tuscan and…
- Two Bedroom Suite Sea View — The Two Bedroom Suite overlooks the sea and the promenade of Viareggio or Piazza Puccini, full of Art Nouveau style buildings, shops and cafés.The two bedroom…
- One Bedroom Suite Side Sea View — The one bedroom suite with side sea view directly face Piazza Giacomo Puccini, one of the most beautiful squares in the city and offer a picturesque sea view.…
- One Bedroom Suite Sea View — The One Bedroom Suite Front Sea View consist of a double bedroom and sitting room with a total minimum area of 50 m2 (452 sq. ft.). Fascinating view of the sea…
- Three Bedroom Suite Sea View — The three-bedroom suites are composed of two communicating rooms, each one with a separate communicating living room with a total area of 130 m2 (1,399 sq.…
In the room
Air Conditioning · Balcony/Lanai/Terrace · Bathrobe · Coffee/Tea Maker · Complimentary Newspaper · Hair Dryer · Internet Access · Jacuzzi/Whirlpool Tub · Mini Bar · Non-Smoking · Refrigerator · Safe · Sitting Area · Slippers · Turn Down Service
What advisors say
100% of the 1 Virtuoso advisors who have filed a review of this property recommend it. Those reviews are collected by Virtuoso from advisors who have stayed, not by us and not from the public.
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