The Place Firenze
Florence, Toscana, Italy · Virtuoso · 2026 benefits
Located in the heart of the city, THE PLACE Firenze is an exceptional haven, more like a sophisticated Home than a hotel, facing Santa Maria Novella Square and its homonymous Basilica that is adorned by glorious and swirling Alberti façade. Redone under local architect Luigi Fragola in 2021, THE PLACE reflects clean, contemporary aesthetic with added pops of color that can be found in the accessories made by local artisans and artists. The unique concept, the attention to details and the sartorial hospitality approach makes it the ideal place for curious travelers. THE PLACE counts 20 unique rooms and suites that are spread over four floors, ranging from the compact-but cocooning Superiors…
A former upmarket family residence set on Piazza Santa Maria Novella, The Place Firenze was voted ‘Best Hotel in Europe by readers of Travel + Leisure in 2019. You’ll feel an intimate, cultured ambiance throughout this 20-room boutique hotel. Share adventures over breakfast at the communal table in the glass-roofed courtyard or soak in the vistas of the city’s skyline from the rooftop terrace. From spring to autumn, dine al fresco on The Kitchen’s outdoor terrace in Piazza Santa Maria Novella, or retreat to the chic, comfortable interior for organic snacks and artisanal cocktails at The Bar.
What you get booking it through us (2026 benefits)
- Upgrade on arrival, subject to availability
- Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)
- $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
- Early Check-In / Late Check-Out, subject to availability
These are the Virtuoso benefits on file for this property, on top of the hotel's own best flexible rate — not a discount and not a package. How the benefit stack compares to booking direct.
In the know
From our top suites, enjoy amazing views over Santa Maria Novella square and its famous Basilica, or over Tuscan rooftops towards Brunelleschi’s majestic Duomo.
The property, in facts
| Where | Piazza Santa Maria Novella, 7, Florence, Toscana, Italy |
|---|---|
| Category | City Hotel |
| Property type | Hotel or Resort |
| Rooms | 20 |
| Room types | 7 |
| Nearest airport | Peretola (FLR) · 3 miles |
| Advisor programme | Virtuoso |
| Style | Hip |
| Known for | City Life, Landmarks, Seclusion |
Rooms and suites
- The Duomo Penthouse — Located on the top floor, with breathtaking city views, this 40-metre-square (430 sq. ft.) accommodation is without doubt our most seductive room. With its…
- The Executive Suite — Located in the quiet rear part of the House, overlooking the internal courtyard, these spacious, welcoming accommodations, each spreading over around 50 square…
- The Santa Maria Novella Master Suite — The height of comfort and the peak of elegance is achieved in these spacious open-space Suites, which enjoy unparalleled views over Piazza Santa Maria Novella…
- The Junior Suite — With its striking neo-vintage design scheme, this 40-square-metre (430 sq. ft.) Duplex Junior Suite, located on the top floor of the house, spreads over two…
- The Superior — Welcoming accommodations that perfectly reflect the refined style of the House, these rooms measure up to 25 square meters (269 sq. ft.) looking onto internal…
- The Deluxe — Each of these welcoming rooms is subtly different. Covering around 32 square metres (344 sq. ft.), they are located at the heart of the House and look onto the…
In the room
Air Conditioning · Balcony/Lanai/Terrace · Bathrobe · Complimentary Newspaper · Hair Dryer · Internet Access · Mini Bar · Non-Smoking · Safe · Shower Only · Sitting Area · Slippers · Turn Down Service
What advisors say
100% of the 21 Virtuoso advisors who have filed a review of this property recommend it. Those reviews are collected by Virtuoso from advisors who have stayed, not by us and not from the public.
Nearby in the atlas
- Brunelleschi Hotel — Florence, Italy
- Collegio Alla Querce, Auberge Collection — Florence, Italy
- Continentale — Florence, Italy
- Continentale, Florence — Florence, Italy
- Dimora Ghirlandaio — Florence, Italy
- Four Seasons Hotel Firenze — Florence, Italy