Villa La Massa
Florence, Toscana, Italy · Virtuoso · 2026 benefits
Villa La Massa, just 15 minutes from Florence’s historic center, offers a refined retreat immersed in nature and Tuscan charm. This elegant estate blends haute hospitality with countryside serenity, while remaining seamlessly connected to the city thanks to a complimentary shuttle service running daily to and from the Ponte Vecchio. The hotel features 54 rooms, divided between six historic buildings: the Villa Nobile, the Mill, the Villino, the Casa Colonica, the Limonaia and Villa Hombert. The spirit of the Renaissance is still palpable in the first three villas decorated with sublime canopied beds, frescoes and tapestries, silks and brocades, while the other three are beautifully…
Villa La Massa is just 15 minutes from Florence’s historic center, linked by a complimentary shuttle service. Each of the 54 rooms and suites, divided between 6 villas, is furnished in Florentine style. The Casa Colonica, an ancient farmhouse, features 4 suites and a kitchen and can be rented out on an exclusive basis, while the Limonaia features stunning river views. The restaurant Il Verrocchio serves traditional Tuscan cuisine while the L'Oliveto bistrot offers relaxed Tuscan dining. A stylish swimming pool and the Arno SPA complete the offer.
What you get booking it through us (2026 benefits)
- Upgrade on arrival, subject to availability
- Daily breakfast for up to two guests per bedroom, served in the restaurant (already included in property rates)
- $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
- Bookings in our Suite Exclusive and higher categories will receive welcome amenities of fruit, flowers and prosecco
- Early Check-In / Late Check-Out, subject to availability
These are the Virtuoso benefits on file for this property, on top of the hotel's own best flexible rate — not a discount and not a package. How the benefit stack compares to booking direct.
Current offers
- An Invitation to Savour — through 2026-11-14 · Villa La Massa reveals itself as an experience to be embraced with ease and freedom, nestled in the Florentine countryside just minutes from the city centre and accompanied by the gentle flow of the Arno, where gastronomy becomes an integral part of the journey.The An Invitation to Savour package includes breakfast overlooking the Arno and a lunch or dinner at the estate’s restaurants, with the option to enjoy lunch at L’Oliveto or dinner at Il Verrocchio, freely selecting three courses from the à la carte menu, beverages excluded.Available throughout the entire season with no minimum stay…
- Florence Escape 20% — through 2026-11-14 · Experience a different rhythm of travel with an exclusive stay at Villa La Massa, where the intimacy of a historic residence meets the natural beauty of life by the Arno. Set along the river and surrounded by iris gardens and rolling landscapes, the Villa offers a serene and refined atmosphere, designed for those seeking time to slow down and reconnect. Here, each moment unfolds naturally, from quiet mornings immersed in nature to afternoons spent between the gardens and the river, in a setting that feels both private and timeless. Life at Villa La Massa is defined by a sense of effortless…
In the know
Villa La Massa offers a respite from busy Florence on the river Arno with spectacular cuisine and local olive oil to send home. –Liz Matassa Excelsior, Minnesota
The property, in facts
| Where | Via della Massa 24, Florence, Toscana, Italy |
|---|---|
| Category | Spa / Wellness Resort |
| Property type | Hotel or Resort |
| Hotel group | Villa d'Este |
| Rooms | 54 |
| Room types | 14 |
| Nearest airport | Peretola (FLR) · 7 miles |
| Advisor programme | Virtuoso |
| Style | Zen |
| Known for | Local Immersion, Seclusion, Wellness |
Rooms and suites
- Two-bedroom Arno Presidential Suite — The Presidential Suite is located in the Villino, Villa La Massa’s most intimate and recently constructed building (early 20th Century). The Presidential Suite…
- Suite — Suites are located in Noble Villa, the Mill and the Villino. Spacious and elegant, they provide a large and comfortable separate living area. A true home away…
- Suite Exclusive — Suite Exclusive rooms are located in the Noble Villa, the Mill, the Villino and the Limonaia. They are large and luxurious and feature a comfortable separate…
- Arno Suite — The Arno Suite is located in the Villino, Villa La Massa’s most intimate and recently constructed building (early 20th Century). The Arno Suite is a firm…
- Parco Suite — The Parco Suite is located in the Villino, Villa La Massa’s most intimate and recently constructed building (early 20th Century). The Parco Suite is the…
- Suite Colonica — These suites are located in the recently renovated Casa Colonica, an ancient farmhouse which dates back to the mid-1800s. The suites maintain the same…
In the room
Air Conditioning · Bathrobe · Complimentary Newspaper · Connecting Rooms · Hair Dryer · Internet Access · Mini Bar · Non-Smoking · Safe · Sitting Area · Slippers · Turn Down Service · Voicemail
What advisors say
100% of the 2 Virtuoso advisors who have filed a review of this property recommend it. Those reviews are collected by Virtuoso from advisors who have stayed, not by us and not from the public.
Nearby in the atlas
- Brunelleschi Hotel — Florence, Italy
- Collegio Alla Querce, Auberge Collection — Florence, Italy
- Continentale — Florence, Italy
- Continentale, Florence — Florence, Italy
- Dimora Ghirlandaio — Florence, Italy
- Four Seasons Hotel Firenze — Florence, Italy