Shinola Hotel
Detroit, Michigan, United States · Virtuoso
Welcome to Shinola Hotel A place where unparalleled service, timeless design and an obsession with quality craftsmanship come together to redefine luxury. We believe in creating experiences that endure and making each moment meaningful. Our service is genuine and approachable, our spaces are designed to be lived in and well-loved and our commitment to Detroit’s legacy runs deep. Here, handcrafted hospitality meets local legacy. Our spaces celebrate the city’s heritage of craft, distinctive culture and enduring community spirit—brought to life through timeless design, eclectic art and partnerships with Detroit-based tastemakers. Our penchant for meaningful immersion in local culture compels…
It’s all in the details at Shinola Hotel. The Detroit-based luxury brand displays its commitment to quality in every inch of this stylish boutique hotel, located in the historic Woodward district. The 129 uniquely designed, thoughtfully appointed rooms are crafted to be lived in; the personalized service here is flawless. Browse global brands and homegrown boutiques in Parker's Alley retail space. Culinary experiences include The Brakeman beer hall, Southern Italian specialties at San Morello, and Penny Red’s famous fried chicken.
What you get booking it through us
- Upgrade on arrival, subject to availability
- Daily breakfast credit of $45 per person, for up to two guests per bedroom, served in the restaurant and via in-room dining (credit is non-cumulative)
- $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
- Early check-in / Late check-out, subject to availability
These are the Virtuoso benefits on file for this property, on top of the hotel's own best flexible rate — not a discount and not a package. How the benefit stack compares to booking direct.
Current offers
- 10% Off Your Suite or Penthouse Stay — through 2026-12-31 · Immerse yourself in the spirit of downtown Detroit with 10% off your stay across our collection of suites and penthouses. Unwind in spacious accommodations with bespoke features like deep soaking tubs, cozy fireplaces, Shinola turntables and vinyl library, and private terraces with sweeping city views. You'll enjoy a full array of curated amenities plus access to our Shinola watch lending program and more.
In the know
Borrow a handcrafted Shinola timepiece through the hotel’s lending program for guests. You can show it off while sharing a refreshing spritz tower at the Spritz Bar summertime patio.
The property, in facts
| Where | 1400 Woodward Ave, Detroit, Michigan, United States |
|---|---|
| Category | City Hotel |
| Property type | Hotel or Resort |
| Rooms | 129 |
| Room types | 17 |
| Nearest airport | Detroit Metropolitan Wayne County (DTW) · 17 miles |
| Advisor programme | Virtuoso |
| Style | Sophisticated |
| Known for | City Life, Landmarks, Local Immersion |
Rooms and suites
- Hideout Penthouse — The Hideout Penthouse invites you to take a deliberate pause in a fast-paced world. Sink into total privacy before emerging into Detroit’s vibrant energy for a…
- Runwell Penthouse — An ode to Shinola's very first timepiece, our Runwell Penthouse boasts the same timeless design and quality craftsmanship as the watch it's named for. A wall…
- Argonite Penthouse — A bespoke backdrop for making every moment matter. The Argonite Penthouse offers the ultimate in relaxing, celebrating, and entertaining. The Argonite…
- Bedrock Penthouse — The Bedrock is our most beloved penthouse, serving as the pinnacle of curated design and handcrafted hospitality in Detroit. French doors open onto a coveted…
- Attic Suite — Designed to be the ultimate urban sanctuary, our Attic Suites provide an immersive luxury residential feel. Take in premier city views from the seventh floor…
- Study Queen — Simple, refined luxury for the discerning traveler. Our Study Queen rooms deliver the quintessential downtown Detroit stay. Unwind with signature amenities…
In the room
Air Conditioning · Balcony/Lanai/Terrace · Bathrobe · Coffee/Tea Maker · Complimentary Newspaper · Fireplace · Hair Dryer · Internet Access · Iron/Ironing Board · Mini Bar · Non-Smoking · Safe · Shower Only · Sitting Area · Slippers · Turn Down Service · Wheelchair Accessible
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