Soho Grand Hotel
New York City, New York, United States · Virtuoso · 2026 benefits
Since its inception in 1996, Soho Grand has epitomized the industrial elegance that defines SoHo. From its bottle-glass staircase to its majestic masonry columns – it is the grand design that intertwines the factories and lofts that flourished in SoHo in the 1970s with the 1870s Gilded Age. Soho Grand is a collection of love notes to one of New York’s greatest neighborhoods, and a living museum filled with art and artifacts that showcase SoHo’s rich architectural history. As Manhattan’s first luxury Downtown boutique hotel, it is often said that Soho Grand brought the neighborhood inside. Location Located in the heart of Manhattan’s most iconic neighborhood, Soho Grand embodies SoHo's…
New York City’s celebrated luxury lifestyle hotel is located in SoHo New York, Manhattan’s most iconic neighborhood. Industrial and raw with an energy that has inspired artists for decades, SoHo’s reputation for creativity and culture gives visitors an authentic downtown experience. Sprawling artists’ lofts and elegant cast iron architecture rise over charming cobblestone streets and historic bottle glass detailed sidewalks. With countless options, Soho Grand Hotel guests can choose between world famous art galleries, shops, bars and restaurants while staying minutes away from Manhattan attractions. The SoHo hotel’s impeccably decorated guest
What you get booking it through us (2026 benefits)
- Upgrade on arrival, subject to availability
- Daily breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)
- $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, no cash value if not redeemed in full)
- Complimentary New York Happy Meal "Dirty Martini & French Fries", served exclusively in our Club Room, once during stay
- Early check-in / Late check-out, subject to availability
These are the Virtuoso benefits on file for this property, on top of the hotel's own best flexible rate — not a discount and not a package. How the benefit stack compares to booking direct.
Current offers
- Suite Talk — through 2026-09-07 · 20% off suites upon availability To book, please contact: GCheneau@GrandLifeHotels.com, CVandeWege@GrandLifeHotels.com Blackout dates apply
In the know
On-property private dog park and pet-friendly amenities available, all with no additional pet fees. Club Room located on the 2nd fl, where your New York Happy Meal will be served with live music.
The property, in facts
| Where | 310 W Broadway, New York City, New York, United States |
|---|---|
| Category | City Hotel |
| Property type | Hotel or Resort |
| Rooms | 347 |
| Room types | 16 |
| Nearest airport | La Guardia (LGA) · 7 miles |
| Advisor programme | Virtuoso |
| Style | Hip |
| Known for | City Life, Landmarks, Local Immersion |
Rooms and suites
- Grand Suite — The Grand Suite spans 800 square feet and features a master bedroom with a king bed, a separate living area, dual-exposure windows, stunning views of…
- Deluxe One Bedroom Suite — This exquisite sixteenth floor Deluxe One Bedroom Suite spans 470 – 500 square feet, and features a master bedroom with king bed, separate living area,…
- Terrace Suite — Terrace Suite features stunning terraces with unobstructed views of Manhattan that span from the World Trade Center to the Empire State Building. A master…
- Deluxe Two-Bedroom Suite — Double the fun. Our expansive Two Bedroom Suite features a master bedroom with separate living room and adjoining bedroom to comfortably sleep 4 guests. Room…
- Grand Terrace Suite — The Grand Terrace Suite offers 700 square feet of living space, with a stunning 450 square foot terrace that overlooks the quaint SoHo neighborhood. The newly…
- Grand Two Bedroom Suite — The more the merrier. The Grand Two Bedroom Suite features a master bedroom with separate living area and adjoining second bedroom for friends and family. Room…
In the room
Air Conditioning · Balcony/Lanai/Terrace · Bathrobe · Coffee/Tea Maker · Connecting Rooms · Hair Dryer · Internet Access · Iron/Ironing Board · Mini Bar · Non-Smoking · Safe · Sitting Area · Slippers
What advisors say
100% of the 2 Virtuoso advisors who have filed a review of this property recommend it. Those reviews are collected by Virtuoso from advisors who have stayed, not by us and not from the public.
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