W New York - Union Square
New York City, New York, United States · Virtuoso · 2026 benefits
At the W New York Union Square Great things are coming so please excuse us while we freshen up! New restaurant and bar to open in early 2025! We have begun a complete transformation of our guest rooms, event spaces as well as restaurant outlets, Living Room and Rooftop bar. We are excited about redefining the luxury travel experience in the thriving area of Union Square with our new luxurious offerings and elevated service. We are open while we are freshening up and team is ready to welcome you with our personalized service. Please note currently we do not have any B&F, restaurant or IRD. Our guests enjoy complimentary Lavazza Coffee and fresh pastries daily. Our perfect location puts you…
W New York – Union Square sits boldly at the crossroads of Manhattan; historically, it’s known as the intersection of intellect and activism. The striking architecture and historic touches of the landmark 1911 beaux arts Guardian Life Insurance building exemplify future-forward design to give guests a feeling of playful luxury and the perfect way to show their edge.
What you get booking it through us (2026 benefits)
- Upgrade on arrival, subject to availability
- Daily Full breakfast for up to two guests per bedroom, served in the restaurant
- $100 USD Food & Beverage credit to be utilized during stay, applicable towards the Mix Bar, In-Room Dining, Seahorse Restaurant, Living Room, and Coffee Hub. (not applicable to the Rooftop; not combinable, no cash value if not redeemed in full.)
- Early Check-In / Late Check-Out subject to availability
These are the Virtuoso benefits on file for this property, on top of the hotel's own best flexible rate — not a discount and not a package. How the benefit stack compares to booking direct.
Current offers
- Length of Stay 3+ up to 20% off and 4+ up to 24%! — through 2026-12-31 · Save up to 20% on 3 nights and up to 24% off on 4 nights or more on all room categories. Rates Include: - Discount of up to 20 percent off standard retail rates when booking 3+ consecutive night stays and 24 percent off standard retail rates when booking 4+ consecutive night stays. - Complimentary upgrade upon availability. - Early check-in and late check-out based on availability. - 100 USD Food and Beverage Credit - Welcome in-room amenity. - Breakfast for 2 in Seahorse Restaurant - Complimentary Wi-Fi access. Our FIT (gym) is also open and available for our travelers to utilize during…
- Premium Room & Suite Offer: Double B&F Credit & Up to 15% off Retail Rates — through 2026-12-31 · Indulge in a luxury escape at the W New York - Union Square and enjoy an increased food and beverage credit and a discount on your stay of 2+ nights or more. Rates Include: - Discount of up to 15 percent off standard retail rates. - Complimentary upgrade upon availability. - Early check-in and late check-out based on availability. - 200 USD Food and Beverage Credit - Welcome in-room amenity. - Breakfast for 2 in Seahorse Restaurant - Complimentary Wi-Fi access. Our FIT (gym) is also open and available for our travelers to utilize during their stay.
In the know
Enjoy a nice cup of hot coffee to go and feels the vibes of NYC and the nearby attractions: the Brooklyn Bridge, One World Observatory, Westfield World Trade Center
The property, in facts
| Where | 201 Park Ave S, New York City, New York, United States |
|---|---|
| Category | City Hotel |
| Property type | Hotel or Resort |
| Hotel group | Luxury Group at Marriott International |
| Rooms | 256 |
| Room types | 8 |
| Nearest airport | John F Kennedy Intl (JFK) · 12 miles |
| Advisor programme | Virtuoso |
| Style | Hip |
| Known for | City Life, Landmarks, Local Immersion |
Rooms and suites
- Penthouse Suite — Penthouse - 864 sq feet This one-off suite is extreme in design and gives a damn about the details! This penthouse in the sky will inspire your wildest dreams.…
- Premier Suite — Premier Suite - 545 sq feet Upgrade: Deluxe Suite Live large in each Premier Suite, suited with an oversized mirror and daybed for lounging, the unexpected…
- Studio Suite — Studio Suite - 435-440 sq feet Upgrade: Deluxe Suite See and be seen in one of the most sought-after destinations in Manhattan and hang out in our spacious…
- Deluxe Suite — Deluxe Suite - 493 sq feet Upgrade: Penthouse Suite For a truly Fantastic stay revel in these vibrant redesigned suites. Go for the instant unwind with the…
- Premier Room — Premier Room - 345 sq feet Upgrade: Premier Deluxe Recharge and unwind in our vibrant newly redesigned guest rooms. Settle into the lounge chair while…
- Premier Deluxe Room — Premier Deluxe Room - 355 sq feet Upgrade: Studio Suite Experience a fashionable escape in the heart of downtown Manhattan in our Fabulous bold new guest…
In the room
Non-Smoking
What advisors say
88% of the 8 Virtuoso advisors who have filed a review of this property recommend it. Those reviews are collected by Virtuoso from advisors who have stayed, not by us and not from the public.
Nearby in the atlas
- Aman New York — New York City, United States
- Andaz 5th Avenue — New York City, United States
- Baccarat Hotel New York — New York City, United States
- Casa Cipriani New York — New York City, United States
- Equinox Hotel, New York City — New York City, United States
- Faena New York — New York City, United States